In relation with the coming Football World Cup, this advertisement, from the well-known beer brand Heineken, reflects some customs of the Netherlands.
The advertisement shows a Dutch Floats in the Brazilian Carnival that sums the Orange Dutch fever to everybody! How do they do that? With the Heineken beer, produces in Amsterdam, one of the bigger element of the Dutch culture. The setting with the decor, the music, the clothes, and other details reflects the Dutch culture too.
This advertisement says to people to support the Dutch team at the Football World Cup in Brazil consuming Heineken beer, a supporter and an element of the Dutch culture too!
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